Any multinational organization is bound to have a more structured, hierarchic approach to running its affairs within entirely different multicultural environment.
There is much that we should know about the business effectiveness particularly across national borders.Ĭorporate culture is very closely related to the national culture. Since resources and technology make it so that no company has a monopoly on any service, culture is one of the most important competitive elements of any business. The culture is generated by individuals and their relationships with each other, and by the basic goals, orientation and context of the business.
The corporate culture of the company represents its character, the one-of-a-kind environment, internal energy, unique combination of different approaches to solving common strategic objectives.īeyond doubt, all organizations follow their own corporate culture, which includes the way the company owners and their employees think, act, and feel.Ĭorporate culture refers to the collective attitudes, beliefs, and codes of behavior that prevail among the staff, from top to bottom, of any business. Under corporate culture we understand a system of human relations. Corporate and national cultures have a close relationship. It can be a powerful force for good or get in the way of the most needed changes. Obviously, culture helps shape the life of society, national identity and businesses.
A useful way of thinking about where culture comes from can be the following: culture is the way in which a group of people solves problems and reconciles dilemmas. Ключевые слова : culture, corporate culture, national culture.
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